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NEEDFUL THINGS WAS CREATED OUT OF NECESSITY AT THE TIME WHEN THE SMARTPHONE HAD EMERGED AS THE NEXT BIG THING AND APPLE HAD JUST LAUNCHED THE FIRST IPHONE. WHILE EVERYONE WAS EXCITED ABOUT OWNING WHAT WOULD BECOME THE FIRST OF MANY REVOLUTIONARY DEVICES, A HUGE NEED WAS FELT FOR EQUALLY AWESOME ACCESSORIES THAT WOULD HELP THE IPHONE USER GET MORE OUT OF THE DEVICE AND LOOK GREAT WHILE DOING IT!